Why Walmart Marketplace Matters in 2025
Walmart Marketplace has cemented itself as a serious alternative to Amazon. In 2025, seller growth and customer usage have surged to record levels, with Walmart crossing over 200,000 active sellers while continuing to offer significantly lower competition per product niche than Amazon.
Walmart’s advantage lies in its massive retail footprint, trust among U.S. consumers, and its heavy investment in empowering third-party sellers. According to Marketplace Pulse, Walmart Marketplace is growing faster than ever and attracting a wave of experienced eCommerce brands and new sellers alike.
→ Source: Walmart Marketplace Experiences Record Growth
If you’re looking for a platform that’s still in its growth phase – but with the backing of one of the largest retailers in the world – Walmart in 2025 is the right place to be.
Step 1: Get Set Up the Right Way
Before you can scale, you must ensure your foundation is solid.
🔹 Complete Your Seller Account Setup Correctly
Apply using a U.S. business entity (LLC or Corp), supply correct tax information, and ensure you meet Walmart’s high performance expectations (on-time shipping, low cancellation rates, responsive support, etc.).
Start here: Walmart Seller Center
🔹 Build High-Quality Listings
Walmart’s marketplace favors clean, complete, and compliant product pages:
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4+ hi-res images
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Keyword-optimized titles
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Bulleted features and specs
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Accurate product IDs (UPC/EAN)
A great listing not only helps you rank but also drives conversions.
Step 2: Win Walmart’s Search Algorithm (SEO)
Walmart’s search algorithm rewards sellers who:
✅ Offer competitive pricing
✅ Deliver fast and reliable shipping (WFS preferred)
✅ Maintain high seller ratings
✅ Use relevant keywords in titles, descriptions, and backend data
Tools like Helium 10 for Walmart or DataSpark can help with keyword tracking and listing research.
Step 3: Boost Sales Using Walmart Advertising (Walmart Connect)
Walmart Connect has evolved massively in 2025, incorporating AI-driven ad optimization and broader ad formats like video and sponsored placement.
Here’s what you should focus on:
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Sponsored Products ads to capture intent-based buyers
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Brand campaigns for higher visibility
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Target ROAS and automate bids using Walmart’s built-in Smart Campaigns
Read more: Walmart Unveils New Seller Capabilities & Tools (2025)
Step 4: Fulfillment & Inventory: The Buy Box Factors
Walmart is obsessed with fast, affordable delivery. Sellers that use Walmart Fulfillment Services (WFS) have a strong edge in search visibility and Buy Box wins.
Benefits of WFS:
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2-day shipping nationwide
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Integrated returns handling
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Higher chances of winning the Walmart Buy Box
Don’t let slow fulfillment kill your rankings.
Step 5: Avoid These Common Seller Mistakes
🚫 Listing Amazon-style bullet points without formatting for Walmart
🚫 Ignoring Walmart’s strict performance metrics
🚫 Pricing too high and losing Buy Box privileges
🚫 Letting inventory run out — Walmart penalizes sellers faster than Amazon for this
Bonus: What Top Sellers Are Doing in 2025
✅ Using a multi-marketplace strategy (Walmart + Amazon + TikTok Shop)
✅ Leveraging platform loyalty incentives (fee discounts, faster payouts)
✅ Using Walmart’s new analytics tools and brand scoring to improve conversion
→ Read: Walmart’s FY25 Growth Tools Overview
Ready to Go Big on Walmart in 2025?
Scaling on Walmart isn’t a matter of luck – it takes strategy, data, and consistent optimization. Whether you’re new or stuck at a plateau, we can help.
🚀 Our Services Include:
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Full Walmart Account Setup
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Listing Optimization & SEO
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Ad Management (Walmart Connect)
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WFS and Inventory Strategy
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Ongoing Performance Tracking
👉 Want to scale your Walmart business fast and profitably?
📞 Book a call with us and let’s take your Walmart store to the next level.
